AVP Chemical
Description
AVP Chemical is the fresh perspective to the resin trading industry. Their expertise lies in the formulation of any engineering resins of your choice. They are committed to customisation, ensuring they fulfil customer's unique specifications and requirements. The project encompass various elements such as logo design, color palette selection, typography, and visual elements. The logo is clean, modern, and easily identifiable. The color palette reflect the company's corporate values and appeal to its target audience. The visual elements convey the company's industry and unique selling propositions.
Client
AVP Chemical
Year
2023
Role
Logo Designer
Duration
1 Month
Tools
Figma
Type
Branding
The Brief
AVP Chemical, a company specializing in resin products for global logistics, commissioned a modern, minimal, and high-end logo design, aiming to convey a sense of sustainability. The desired branding seeks to encapsulate an abstract and minimalistic essence, reflecting AVP Chemical's unwavering commitment to innovation, quality, and sustainability. The goal is to create a brand identity that aligns with current market trends while differentiating AVP Chemical from its competitors.
The Idea
After conducting thorough research and carefully considering the client's preferences, I began creating various designs that aligned with the specified requirements. Ultimately, I chose the current version, which features a logotype/wordmark concept. This design effectively communicates an abstract aesthetic through the use of geometric shapes and overlays. Furthermore, it subtly incorporates elements inspired by the environment, with the inclusion of the A, V, and P shapes.
Finalising
After finalizing the logo design, I proceeded to create multiple versions of the logo and developed the color palette. The client expressed a preference for minimal and natural tones, which I incorporated into the design. I'm thrilled with how this project turned out, and I can't wait to see the logo in action out in the real world!
