The Brief
AVP Chemical, a company specializing in resin products for global logistics, commissioned a modern, minimal, and high-end logo design, aiming to convey a sense of sustainability. The desired branding seeks to encapsulate an abstract and minimalistic essence, reflecting AVP Chemical's unwavering commitment to innovation, quality, and sustainability. The goal is to create a brand identity that aligns with current market trends while differentiating AVP Chemical from its competitors.
The Idea
Redesign
Diving into the aesthetic charm of a dark mode seamlessly mixed with an enchanting blue theme imparts an element of refinement to the user interaction. The pronounced contrast of deep backgrounds against striking blue tones not only augments visual attractiveness, but also aids in lessening eye fatigue during prolonged usage. This inventive take on dark mode doesn't just prioritise user comfort, but encapsulates a spirit of technological design.