SgWomensHockey
Description
Sports Team Social Media Management | SG Women's Hockey Developed and managed engaging Instagram content strategy for a competitive sports team, combining game highlights, behind-the-scenes moments, and team updates to build community and drive follower engagement. Created visually dynamic content that captured team energy and spirit while keeping fans informed of schedules, events, and team news. Delivered consistent, creative storytelling that maximized reach and resonated with target audiences through strategic content planning and authentic brand voice.
Client
SgWomensHockey
Year
2020 - 2025
Role
Graphic Designer
Duration
5 years
Tools
Figma
Type
Content Creation
Goal
BUILD AND TRANSFORM SG WOMEN'S HOCKEY'S INSTAGRAM PRESENCE FROM THE GROUND UP
The Challenge
Creating a vibrant digital community that amplifies women's sports visibility in Singapore. Leverage strategic content planning, athlete storytelling, and data-driven engagement tactics to grow followers, increase match attendance, and attract brand partnerships. Through consistent visual branding, behind-the-scenes content, and community-building initiatives, position the account as the go-to platform for women's hockey in the region while demonstrating measurable ROI through engagement metrics, partnership conversions, and community growth.
Key Deliverables:
Content strategy and editorial calendar development
Brand identity and visual design system
Community engagement and growth tactics
Sponsorship pitch materials and brand alignment
Performance analytics and reporting framework
