BMW Cofffee Brand Concept
Description
I am a multidisciplinary designer working at the intersection of technology and forward-thinking digital design
Client
BMW
Year
2022
Role
Brand Designer
Type
Brand Identity, Packaging. Visual Identity
Redesign
Diving into the aesthetic charm of a dark mode seamlessly mixed with an enchanting blue theme imparts an element of refinement to the user interaction. The pronounced contrast of deep backgrounds against striking blue tones not only augments visual attractiveness, but also aids in lessening eye fatigue during prolonged usage. This inventive take on dark mode doesn't just prioritise user comfort, but encapsulates a spirit of technological design.